It is nearly impossible to construct any 2021 trend, including color trends, without looking through the prism of 2020. In the past year, the COVID-19 global pandemic disrupted life as we knew it. As the number of COVID-19 cases increased daily across the globe, so did consumers’ levels of stress and feelings of social isolation.
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Color plays a major role not only in consumer preference for food and beverages, but also for Supplement and OTC products. Consumers increasingly want the color in consumer products to come from natural sources. Our consumer study earlier this year indicated about 66% of respondents want naturally derived color in Food and are asking for this trend to continue in Supplements and OTC.