Color plays a major role not only in consumer preference for food and beverages, but also for Supplement and OTC products. Consumers increasingly want the color in consumer products to come from natural sources. Our consumer study earlier this year indicated about 66% of respondents want naturally derived color in Food and are asking for this trend to continue in Supplements and OTC.
Given that a number of companies and brands are converting to naturally derived colors, interest is higher than ever before. Many of our customers, even those who have worked with naturally derived colors in the past, have a lot of questions.