Colors Archives - Sensient Pharma

Product Innovation
- Product InnovationSensient Pharmaceutical is the single source for coating, coloring, flavor and extract solutions that define and protect world-leading brands.
- Product Development
- Product Improvement
- Technical Support & Service
Colors
- ColorsSensient is the global leader in certified color manufacturing and we possess the largest portfolio of both natural and synthetic (certified) colors in the world.
- Natural Colors
- Coloring Foods
- Organic Colors
- Synthetic Colors
- Specialty Products
- TiO2 Free Alternatives
Flavors
- FlavorsTap into an infinite line of world-class flavor options to help your products achieve brand definition, greater appeal and increased patent compliance.
- Natural Flavors
- Artificial & Non-Natural Flavors
- Aromatic Extracts
- Taste Modulation
- Sensory Enhancers
Extracts
- ExtractsOur functional and aromatic line of extracts and botanicals enhance vitamins, supplements and more to meet growing consumer demand.
- Functional Extracts
- Flavor Extracts
- PhytoClean™
Coatings
- CoatingsSensient Pharmaceutical is on the leading edge of developing both aesthetic and functional coatings to achieve enhanced product performance.
- Aesthetic Coatings
  - Menu ItemOur coating systems are customizable for your application, providing unique color and visual appeal.
  - TIO2 Free CoatingDon't sacrifice aesthetics for safety.
  - Customizable SolutionsEnhance your product and distinguish yourself from the competition.
- Functional Coatings
  - Menu ItemOur full range of functional coatings make sure your product is protected and performs optimally.
  - EntericsMaintain your product properties over time with enhanced stability and performance.
  - Clean Label & VeganDietary supplements and nutraceuticals to fit everyone's needs.
  - Moisture ProtectionProtect your API from degradation with best-in-class barrier protection.
Insights

THE COLOR OF QUALITY

Sensient is the global leader in certified color manufacturing and we possess the largest portfolio of both natural and synthetic (certified) colors in the world.

Our color solutions help consumers connect with, value and remember your brand. Color is the most fundamental part of a tablet’s personality, or for that matter, personality in general. 80% of visual information* is related to color- it can affect mood, alter perception and drive behavior.

Our color solutions enhance your product’s unique ability to create emotional appeal, to communicate functional values and benefits (such as reliable pain relief) and to distinguish a brand from others.

90 Seconds*

That’s it. A lasting color impression is made within 90 seconds and dictates, in large part, how someone feels about the object in question. Studies have found that the color of a medication not only helps to identify what type it is, but also influences people’s perception about its treatment ability. The appeal of color can be equal parts science and psychology; we can help your product wield both to maximum effect.

*: “Impact of Color on Marketing”, Satyendra Singh, University of Winnipeg, 2006

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