Sensient is the global leader in certified color manufacturing and we possess the largest portfolio of both natural and synthetic (certified) colors in the world.
Our color solutions help consumers connect with, value and remember your brand. Color is the most fundamental part of a tablet’s personality, or for that matter, personality in general. 80% of visual information* is related to color- it can affect mood, alter perception and drive behavior.
Our color solutions enhance your product’s unique ability to create emotional appeal, to communicate functional values and benefits (such as reliable pain relief) and to distinguish a brand from others.
That’s it. A lasting color impression is made within 90 seconds and dictates, in large part, how someone feels about the object in question. Studies have found that the color of a medication not only helps to identify what type it is, but also influences people’s perception about its treatment ability. The appeal of color can be equal parts science and psychology; we can help your product wield both to maximum effect.
*: “Impact of Color on Marketing”, Satyendra Singh, University of Winnipeg, 2006