Whether it is to capture the attention of consumers, stand out from the competition or support the functionality and benefits of the product, the visual appearance of products is important to the pharmaceutical and nutraceutical segments.
We are the world’s leading manufacturer and distributor of natural and synthetic color solutions. In addition to a broad portfolio of shades with superior stability and performance, we also offer customized solutions for your needs.
That’s it. A lasting color impression is made within 90 seconds and dictates, in large part, how someone feels about the object in question. Studies have found that the color of a medication not only helps to identify what type it is, but also influences people’s perception about its treatment ability. The appeal of color can be equal parts science and psychology; we can help your product wield both to maximum effect.
*: “Impact of Color on Marketing”, Satyendra Singh, University of Winnipeg, 2006