OTC Pharmaceuticals

In response to the increasing consumer demand for safer and more transparent over-the-counter (OTC) products, brands encounter significant challenges, ranging from complex regulatory landscapes to the need for engaging sensory experiences. At Sensient Pharmaceutical, we provide expert guidance to help you successfully navigate this evolving environment. Our excipients are globally compliant, fully traceable, and adhere to CFR-21 standards. Additionally, our knowledgeable team facilitates seamless transitions from synthetic to natural color solutions. Whether you require distinctive flavors or sophisticated color systems for tablets, lozenges, or liquids, our services are supported by a reliable international supply chain.

What are OTC Pharmaceuticals?

Over-the-counter (OTC) pharmaceuticals represent a vital category of medications that can be procured without the need for a prescription, thereby empowering consumers to take charge of their health and well-being. These products are meticulously formulated to address a wide array of common health issues, ranging from effective pain relief and comprehensive allergy management to relief from coughs, colds, and various digestive disturbances. In contrast to prescription medications, OTC pharmaceuticals are subject to stringent regulatory standards that ensure their safety, efficacy, and quality. Moreover, they must resonate with consumer expectations, delivering not only therapeutic benefits but also a sense of convenience and a favorable sensory experience. As such, the development and marketing of OTC medications require a delicate balance between compliance with health regulations and the creation of products that engage and satisfy consumer needs.

Why OTC Matters Today?

The Over-the-Counter (OTC) sector is experiencing significant growth as consumers increasingly prioritize their health and wellness. This market is confronted with distinct challenges, including:

• Stricter regulatory requirements necessitating comprehensive documentation and adherence to compliance standards
• Rising consumer demand for clean-label products, featuring natural ingredients such as colors and flavors
• Increased consumer expectations for exceptional taste, attractive presentation, and reliable efficacy

Sensory & Formulation Expertise

Over-the-counter (OTC) products must not only demonstrate efficacy but also possess an appealing aesthetic, texture, and flavor. Sensient leverages its interdisciplinary expertise to enhance every aspect of the product experience:

• Flavor Enhancement and Taste Masking: Enhance the palatability of tablets, syrups, and lozenges by effectively masking any bitterness or undesirable notes from active ingredients
• Coloration and Coatings: Attain both visual appeal and functional performance through innovative protective coatings, moisture barriers, and enteric delivery systems
• Format Versatility: Our expertise spans tablets, capsules, liquids, powders, lozenges, and gummies, allowing us to provide customized solutions for various dosage forms

Partner with Sensient

We help customers to meet the demands for today’s OTC marketplace, ensuring products are safe, compliant and consumer-preferred. From concept through commercialization, we bring regulatory strength, sensory science and global supply reliability. Let us help you create and OTC product that not only works, but stand out!