The lozenge market for throat care is poised for significant growth, with a projected compound annual growth rate (CAGR) of 5.1%. Current market evaluations indicate that the lozenge sector, valued at approximately $6 billion in 2024, is expected to reach an impressive $9.8 billion by 2034*. This extraordinary expansion is largely driven by a surge in innovative lozenge products that offer effective decongestive solutions and holistic relief for symptoms associated with coughs, colds, and the flu. Remarkably, around 80% of these new lozenge introductions feature a variety of appealing flavors, designed to boost consumer satisfaction and engagement.
Meet the growing demand for innovation in this market utilizing Sensient’s technologies: Tio2 free whitening and opacity; full spectrum of natural and synthetic colors; color inclusions to add visual appeal; and a full flavor portfolio and flavor masking technologies.
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