The health-consciousness consumer is driving the move toward all things natural and free-from. Over half (58%) of global consumers are influenced by a product’s impact on their health and wellness when making a purchase1. Over half (61%) of parents claim to proactively seek products for their children that contain only natural ingredients2. In seeking out more natural products, consumers are becoming more ingredient-aware, and in turn are placing more focus on both the materials and processes used in the formulation of products. Simply put, consumers want to know what is going into their bodies and want the list of ingredients to be pronounceable and few. This trend has led to a demand for more plant-based ingredients.
According to Mintel GNPD, the percentage of global VMS launches that featured a vegan/no animal ingredients claim rose from just 8% in 2015 to 17% in 2019.*
To support this growing consumer market, Sensient Pharmaceutical is pioneering the enteric coating market with ProtectTM SimpliPure, the industry´s most transparent, natural and vegan, one-step enteric coating technology. With just four products – sodium alginate, pectin, coconut oil, sunflower lecithin –nutraceutical manufacturers can meet the increasing consumer demand for clean labels. Other benefits of ProtectTM SimpliPure include:
- Compliance: 3.5% weight gain in US market and 5.5% weight gain in EU market
- Product differentiation: Neutral appearance enabling product differentiation via colors and flavors – endless possibilities
- Applications: Soft gel, two-piece hard capsules and tablets
Sensient Pharmaceutical allows you to connect the consumer’s growing demand for health–conscious products with your ideal formulation. To learn more about the possibilities, contact us.
Source:  GlobalData's COVID-19 Recovery Tracker Week 1-3;  GlobalData 2019 Q3 global consumer survey
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