Sensient’s robust ingredient portfolio delights consumers across many different categories, exposing our marketers to the evolving yet enduring ways in which consumers flex their purchasing power. In turn, we share our marketing intelligence to spark and guide insight-driven conversations around product development. In doing so, the goal is to help brands uncover opportunities and get them to market quickly and efficiently 

Among the Consumer Trends impacting food and beverage innovation, we elaborate on those that may impact the nutraceutical and pharmaceutical segments in 2022. 


Wellbeing 360° 

Key Consumer Motivation: Wellness 

Insight Summary:  

Enduring the pains of inflation and with a heightened awareness of health and nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.  

Impact on Product Development: 

  • Natural and organic ingredients  
  • Functional and nootropic ingredients  
  • Plant-based alternatives 
  • Cost-effective solutions and formulations  

Insights in Action 

Back to the Past  

Key Consumer Motivation: Experiences 

Insight Summary: 

Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.  

Impact on Product Development: 

  • Everlasting, traditional, family-favorite flavors  
  • Limited editions / seasonal offerings 
  • Modernized twists on classics  

Insights in Action 

Formulating products that meet consumer needs

As your excipient experts, we have a broad portfolio of products ideal for your customers’ demands, from natural and/or certified organic coloring solutions, flavors and extracts to coatings. We are uniquely positioned to help brands turn insights and ingredients into winning products on shelf that delight consumers worldwide.  

We would be happy to discuss how these trends could be incorporated in your product portfolio. 

Let's Get Started

Contact us to schedule your consultation with a Sensient Pharmaceutical representative today.