Colors

Color plays a crucial role in distinguishing between different dosage forms, which aids in the identification of medications. Additionally, it reinforces brand identity, helping consumers associate specific colors with particular products. Furthermore, color can enhance the perception of a product’s effectiveness and safety, making it more appealing to users. It also supports regulatory requirements and clean-label claims, ensuring that products meet industry standards.

Whether you’re developing tablets, capsules, gummies or powders, our high-performance colors help improve product appeal, consumer trust and brand differentiation. Consumers form first impressions in under 90 seconds and up to 85% of those decisions are based on color alone. In pharmaceuticals and nutraceuticals, color does more tan enhance appearance; it communicates function, builds confidence and drives compliance.