As defined by Oxford Dictionary, well-being is the state of being comfortable, healthy or happy. With COVID-19 reshaping daily routines and altering ‘the normal’, more so now than ever, people are placing an increased importance on their overall well-being – both physical and psychological health. “Vitamins, minerals and supplements (VMS) products can act as a tool to help consumers feel more in control of their health and well-being in uncertain times. Consumers are most driven to take VMS products in order to support their overall health, making these products a priority to many during the uncertain times of COVID-19.1 2” From 2019 to 2020, average sales of VMS products have increased 19%.*
But as we define the new normal of well-being, mental health has moved to the forefront with immunity. Isolation, burnout and uncertainty has challenged how consumers view and practice healthy living.