Protein Foods & Beverages

The protein supplements market is poised for remarkable growth, projected to achieve a compound annual growth rate (CAGR) of 8.34%. This trajectory indicates a substantial increase, with market value expected to soar from $28.52 billion in 2024 to an impressive $58.65 billion by 2033. Such growth is not merely a reflection of rising consumer awareness about health and fitness; it also highlights a broader trend towards enhanced sports nutrition, which is becoming increasingly integral to athletic performance and recovery. According to research by Mintel, a notable 68% of individuals who consume sports and performance drinks incorporate them into their routines at least once a week. This sustained interest suggests a burgeoning market ripe for innovation and expansion, driven by an ever-growing demographic of fitness enthusiasts and athletes seeking tailored nutritional solutions to optimize their performance.

Why go natural? Consumer demand and the changing regulatory landscape are driving this shift. In 2024, 41% off global performance nutrition launches contained a Natural claim. Of those with a natural claim, 43% were Free from Added/Artificial Colourings, 30% were Free from Added/Artificial Flavourings, 17% were plant based and 16% were no added sugar. ​

Additionally, flavor innovation is a key driver for consumer interest. According to a Mintel report, nearly half of the US respondents who consume sports or performance drinks would be interested in seeing new/interesting flavor options from brands. Chocolate continued to lose share in the wider performance nutrition category in 2024, while citrus fruit flavors gained, showcasing a shift from overly sweet towards fresher flavors.

From bars to powder, drinks to gels, Sensient has the innovations to support your brand: natural colors; natural flavors including mouthfeel enhancements; cocoa boosters; specialty sauces and inclusions.