The overall wellness category is exploding. In particular, consumer demand for immunity-boosting products is at an all-time high. Sensient Pharmaceutical is prepared to meet that demand with a functional and aromatic line of extracts and botanicals. In addition to new products that boost immunity, consumers want further innovation in vitamins and supplements and seek applications that boost energy, provide antioxidants and can bolster overall health. Sensient is ready. In fact, we’ve been waiting for consumers to catch up.
Super foods are being widely embraced and touted for their health-elevating benefits. Ever-increasing interest in extracts sourced from superfoods – like blueberries, acai, salmon or kale- continues to drive innovation forward. Extracts from Sensient provide these additional benefits as a pure extract, while simultaneously delivering something new to vitamin users.
Unfortunately, most extracts in the foods we eat and the vitamins we take to supplement our diets are processed in large scale operations that use potentially dangerous chemicals. Ultra-clean-label extracts were once impossible to produce. Not anymore.
Sensient Natural Extraction PhytoClean™ technology’s true clean ingredient extracts use water percolation or CO2 extraction to isolate and extract the desired biomass (the good stuff), meaning you have a chemical-free, solvent-free product; a super-clean, consistent result.
A HEALTHY OBSESSION
Sensient’s PhytoClean™ ingredients offer you a higher standard of plant extracts for use in creating natural products. The resultant products are immediately appealing to health-conscious consumers, as the pure ingredients and clean process messaging connects with their values. We listen to what consumer behavior tells us, and the verdict is in: clean labels work. And that’s not all consumer behavior is telling us.
Label Insight has found that when shopping, 85% of consumers look for reference to the word ‘superfood’ on labels. We’ve made a science of studying consumer preference. It’s a company-wide obsession. The end consumers are the ones who validate our successes; knowing what they want when they want it (or even before) is our constant aim.